Snow Sports trade show leaves Denver


Posted Tue, Mar 1, 2011


TRADE SHOW: Denverites network with Snow Show vendors.


The Snow Show is based on sales and marketing, and has the largest industry trade show networking environment in the world. Numerical data from the show is invaluable in data and research for marketing, and representing products. Companies, retailers, representatives, resorts and buying groups add to the successful hustle that keeps tens of thousands interested in the Snow Show “celebration” that helps promote the growth and development throughout the industry utilizing media and consumer outreach programs. SnowSports Industries America is a not-for-profit trade association in which competing on-snow product suppliers and exhibitors can “magnify their power, by working together, for the development of the on-snow sports industry.”

Since the Snow Show venue changed its scenery from the night time glow of Las Vegas, to the snowy mountain-scape of Denver for the first time in 2010, the vibe and success of the show have gained both power and influence.

 ”Our second year in Denver has shaped up really well with a sold-out Show, retail registration is up over last year and the number of exhibitors for both the Snow Show at the Colorado Convention Center and the On-Snow Demo/Ski-Ride Fest at Winter Park Resort and Devil’s Thumb Ranch are also up significantly. Plus, all the great snow we’ve seen this season has led to very strong sales at retail,” said SIA President David Ingemie.

The Snow Show is not simply a showcase of individual vendors, but a celebration for growing companies and yearly technological innovations. The Innovations Now exhibit at the show highlighted the latest innovations and the most fashionable trends from 133 brands showcased at SIA’s Snow Show. One of the most interesting facets of the networking opportunities offered at the Snow Show is the laid back atmosphere and ability to get away from the business aspect for a minute and enjoy the special events.

The Snowdown kick-off party on Jan. 27, offered an all night performance lineup on five stages. Area locals were invited to the Ski Channel film festival, and Ski Film Hall of Fame Induction Ceremony. Transworld Snowboarding will hosted the 12th annual Riders Poll Awards, and many of the larger companies like Skull Candy headphones put forward the money for epic parties with free drinks, live music and models, exclusively for show attendees.

Wrapping up the snow show is the unaffiliated On-Snow Demo/ Ski-Ride Fest, at Winter Park resort, where show Buyers and Exhibitors can test out skis, snowboards and gear from over 150 brands. The Demo mixes in some excitement with competitions like an Uphill-Downhill Challenge and a Boyz and Girlz competition.

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